DeclineAt this point, the market will be saturated with vehicles of this caliber and the company may choose to phase it out or stop production. Production of the 2016 Camaro will then have decreased and its price will have been reduced along with other “better” vehicles produced. Therefore, distribution and promotion efforts will also decrease significantly. Added Value of Packaging Packaging is an important aspect of marketing and transcends all products, regardless of their size, market and other aspects of marketing. While packaging literally refers to the technology used to package and protect products during distribution, sale or storage, the meaning goes beyond when it comes to products such as vehicles. Since shoppers make purchasing decisions based on what they see, packaging plays an important role in these decisions. However, in motor vehicles, packaging comes from a different perspective because unlike a smartphone, a car cannot be packaged but is displayed in spaces such as showrooms. This is not to say that vehicles are not “packaged” because they come in attractive and functional features (Chuwiruch, Jhundra-Indra, & Boonlua, 2015). In order to classify it, with the 2016 Camaro, the combination is essential to ensure that it successfully enters the market and reaches the buyer. The idea behind the marketing mix is ​​to have the right product, in the right place, at the right price and well-informed for potential buyers. However, the mix must be well balanced so that the product can circulate and be profitable. The 2016 Camaro is a premium technology model poised to deliver value despite a distinct target market. With the uniqueness of the product and the special packaging that comes with it, coupled with the reputation of the brand, the Camaro 216 will have a good market penetration strategy to promote its brand over a foreseeable period.