From then on, individuals have been and continue to be so bombarded with different brands and products that they have become immune to them. Accordingly, my thoughts on managerial involvement and practical application indicate that to viably develop and grow a brand in 2016, you must be able to select a targeted demographic and marketing segment. This will then conduct proper research on the 4 Ps of marketing, product, place, promotion and price, which will help establish a strong marketing foundation for growth and expansion into other segments marketing. In today's marketing climate, you must first establish a niche market and then allow your product to grow beyond that single marketing segment, as this promotes a strong reputation and strong marketing.