IntroductionOver the years, print advertisements used for beer and cigarette promotions have undergone many changes over the years, beginning in the 1940s. Although most of these changes in print advertisements were made to attract more customers and encourage them to buy the products, in some cases the changes in print advertisements took place to circumvent government regulations. Although the consumption of beer and cigarettes has grown over the years, print advertisements cannot be undermined because the role they play in initiating the use of these drugs is immense. It is for this reason that most government agencies have implemented very strict regulations in an attempt to limit beer promotions as well as the consumption of beer and cigarettes. Many argue that among the most prevalent drugs, the abuse of beer and cigarettes is high since in almost all parts of the world they are legal drugs (Kelly and Edwards, 1998). Thus, the consumption of these drugs is very high throughout the world, in particular because they are legal; but also because they are affordable for many. This article thus focuses on printed advertisements and the different forms of promotion of beer and cigarettes over the years, from the end of the 1940s to the present day. Say no to plagiarism. Get a tailor-made essay on “Why Violent Video Games Should Not Be Banned”? Get an original essay The article focuses on the changes that have taken place regarding promotions affecting beer and cigarettes (Madden and Grube, 1994). So, as the newspaper conducts its critical analysis, it is very important to understand that with the need to increase awareness of the presence of cigarettes and beer, advertisements have changed to comply with the regulations set by most governments and encourage more consumers to consume more of it. the public (Madden and Grube, 1994). Finally, this article also examines the various changes in social norms that have occurred regarding beer consumption as well as cigarette smoking. To begin with, there has been an evolution in the use of advertising in advertisements for various products and services across the world. For example, in the 1940s, cigarette advertisements were intended to encourage greater use of the product. At the time, health authorities had very little information on cigarette use. In fact, things were not as advanced as today, where it was common for even pregnant women to be seen smoking cigarettes, even in public. The advertisements were intended to influence the public, and these advertisements were not limited to pregnant women. An example of this famous print advertising in the 1940s is the advertisement for Camel cigarettes (Kelly and Edwards, 1998). This ad featured a company trying to convince more pregnant women to smoke cigarettes. The ad showed a pregnant woman holding a cigarette between her fingers, indicating that she was smoking the blunt. Additionally, the reason given in the print ad was that smoking is good because it tastes good. First, as is currently known, smoking is bad for pregnant women because it affects the poor development of the child (Madden and Grube, 1994). It is therefore fair to note that most of the cigarette and beer print advertisements used at the time paid little attention to human health. Despite the introduction of technology and the advancements made inIn terms of health, the effects of smoking were realized and mothers were discouraged from smoking, leading to the banning of this advertising later in the years that followed (Madden and Grube, 1994). Another example of such advertising is a doctor and even a child involved in beer and cigarette promotions. At the time, most promotions did not consider all aspects of life in the design and use of their advertisements (Kelly and Edwards, 1998). The use of children for drug promotion is currently prohibited in most parts of the world, and influential people are also not expected to participate in these promotions. While children are currently considered minors. In the 1950s and 1960s, they were used in print advertisements because they were more appealing to audiences than average people. Along the same lines, when the beer and cigarette companies realized they needed to stand up. if they want to encourage the public to use these products more; they chose to make their advertisements stand out (Madden and Grube, 1994). So, over the years, the level of creativity has improved and these advertisements have also been tailor-made to ensure that they meet the regulations and rules set by government agencies. For example, over the years the use of minors has been prohibited as well as the use of graphic images that negatively affect various visual aspects (Kelly and Edwards, 1998). If a company was to offer print advertisements, it had to ensure that the advertisements followed established regulations, such as including an image showing negative cigarette use. For example, in the late 1990s, the government adopted regulations and launched a campaign aimed at reducing cigarette consumption among adolescents. Most companies were therefore forced to add to their advertisements that the use of cigarettes and beer was not recommended for minors. of 18 years (Madden and Grube, 1994). In fact, advertisements had to clearly indicate the age limit for the use of these drugs. Thus, the evolution of regulations over the years meant that most print advertising had to comply with these regulations among many others. On another note, it is important to note that when it comes to beer and cigarette advertisements, they have evolved in the sense that Currently, these advertisements are based on most media platforms social (Kropp et al., 1999). While in the 1940s these advertisements were printed in newspapers and magazines, they are currently featured on television programs as advertisements and on other social media platforms such as Facebook, Twitter and Instagram, among others ( Kelly and Edwards, 1998). The evolution of platforms used for promotions is so massive that companies are now hiring professionals to run these campaigns. Social media platforms such as Facebook, among many others, in this century, especially in the last two decades, have proven to be very effective in marketing different products. Since these promotions aim to increase awareness and expand their market by reaching more users, social media provides the best platforms to achieve these goals (Madden and Grube, 1994). Thus, it is currently common to come across a beer promotion and cigarette advertisements on Facebook and Twitter rather than coming across the same advertisement in a newspaper. Thus, the advertisements used also modified the.,.