Table of ContentsAbout the InternshipScope of the StudyIntroductionCompany ProfileCompany HistoryArea of ​​ExpertiseAbout the InternshipThis report is prepared on the basis of 45 days of practical experience at Aadarsh ​​​​Pvt. Ltd. which helped a lot in learning about the practical situation, implementing marketing skills and developing strategic decisions based on the concepts learned so far. Aadarsh ​​Pvt. Ltd. is a leading player in providing printing, publishing, animation and licensing services with accomplished quality, integrity and customer-focused service excellence. Say no to plagiarism. Get a tailor-made essay on “Why violent video games should not be banned”?Get an original essayThis study aimed to provide me with invaluable practical knowledge compared to my theoretical knowledge. This will also help me develop my digital marketing skills and knowledge about consumer behavior and the concept of developing new and effective marketing strategies. There my job was to look after and manage India and USA Amazon Seller Central and Flipkart seller. Central India. I had entrusted myself with the work of stock management, the details of a product must be properly managed; Product images and detailed descriptions were the basic elements to manage. I was responsible for scheduling the shipping of orders and processing refunds or replacements where applicable. I had given full control of Seller Central and needed to generate more sales in the US Amazon marketplace. I was also responsible for social media marketing and obtained the credentials of all official handles of various social media accounts to promote and market the Purple Turtle brand and its products. My different marketing strategies and campaigns have helped me generate a good percentage of sales growth. and it was more than the average sales. The characteristics I observed during this internship were that the executives there were like family and they did not resist at all helping me do my job. People in all departments were very friendly and helpful. Senior management like VP and HR consultant were very helpful and they always made sure that I did not face any problem or restriction during my internship. Experience in person the role of a digital marketer Establish professional relationships with experts in this industry. Implement the theoretical principles of digital marketing that I learned in digital marketing online courses. Compare the theories learned and actual practices prevailing in the business environment and deduce the reason for deviations. Demonstrate an ability to produce a clear report that includes critical reflection on the general implications and conclusions of the work carried out. Immerse myself in the reality of the business environment where I can learn basic business skills. Serve the objective of pre-orientation to the choice of specialization/concentration while allowing me to establish contacts in the business society. Scope of the Study The scope of this study is limited to digital sales and social media marketing of the company's products and services. This report covers almost all areas of digital sales and social media marketing at Aadarsh ​​Pvt Ltd.Aadarsh ​​Pvt. Ltd. include activities such as printing, publishing and especially digital marketing on which this entire report is based. This report is limited to ain-depth understanding of the activities of the Digital Marketing department rather than aiming for a brief study of all the departments managed at Aadarsh ​​​​Pvt. Ltd. It was beyond the scope of this study to understand the details and processes of each department due to the specific area of ​​study i.e. digital marketing. Manage and fulfill orders on Amazon and Flipkart. Make sure the products appear in the search results or renew the keywords listed in each product. Make sure the product images are visible to people and are of good quality. List new products on Amazon and Flipkart and run a marketing advertisement for product promotion.Create promotional posts and share them on all social media platforms.IntroductionIndia's book market is the sixth largest in the world and the second largest among English-speaking ones. The statistics cited above come from a report on the book market in India, prepared by Nielsen, with the Association of Publishers of India and the Federation of Indian Publishers. It estimates the printed book market in India, including imports, at $3.9 billion (Rs 26,000 crore). Its compound annual growth was 20.4 percent between 2011-2012 and 2014-2015. Some notable mergers and acquisitions have taken place in recent years. These included Penguin with Random House and HarperCollins' acquisition of Harlequin, all companies with a significant presence in this country. Also in educational publishing, such as S Chand's acquisition of Madhuban, Vikas and Saraswati Book House, and Laxmi Publications' acquisition of Macmillan Higher Education. Jonathan Stolper, global managing director of Nielsen Book, said after the release of their report: "Some of the facts revealed are very impressive: there are 9,000 publishers, more than 21,000 retailers and 22 official languages, and if the Including regional dialects, the total is 1,600. The literacy rate in India is increasing rapidly, from 65 percent in 2001 to 74 percent in 2011, and it is expected to reach 90 percent in 2020. , the report says Other challenges include the fragmented nature of publishing and bookselling, a tortuous distribution system that makes it difficult to manage cash flow, and increased direct costs; Piracy is widespread, with every other street in the country housing stalls selling pirated texts. The Indian e-book market has also seen a major overhaul, with the expansion of the Internet and the spread of mobile phones, especially e-books. smartphones. Many gaps exist and a look at India's neighbors is interesting. According to a 2014 survey by the Chinese Academy of Press and Publishing, 58.1 percent of Chinese readers read digitally, an increase of 8 percent from 2013 and higher than that of readers of paper for the first time. Entertainment defines this type of industry. The printing and publishing industry has been a key player for many years and is now the competitive player in the sector. Since then, many developments have taken place in the printing and publishing industry. Before the 1900s, printing was done on normal paper and with black and white ink, but now they have a four and five color printing machine and printing is now also done on glossy paper. Today they offer sticker book printing, glitter printing, stencil book, wipe clean book, chalk book and many more technologies have emerged since then. There are many publishing houses, but someof them stand out from all. In the printing industry, there are reproduction printers. In the publishing industry, Sterling Printers and Publishers is well known. In licensing, AI licensing is the major player and in entertainment we have Green Gold as one of the best. Refer to fig. 1The book printing industry follows the trends in book publishing in India. In the field of educational book publishing, both the public and private sectors are doing well. The growth of publishing in regional languages ​​is interesting. Commercial publishing, however, faces a readership challenge, and this may be the reason for the lack of growth. Therefore, in commerce, the standards are short runs and printing on demand. Forty-five percent of business publications (in terms of value) in India are in Indian languages. In number it exceeds English books. What's interesting is that Hindi accounts for less than 35% of this pie. According to regional language publishers, there is a renewed interest in buying books, and translations of bestsellers are doing very well in markets like Kerala. Indian printers are doing well in exporting book printing services to African countries. The recently concluded Drupa has given commercial printing a new lease of life when it comes to new investments. The consumer industry, aka “the brands,” continues to print brochures, catalogs, and manuals. So overall, a much better year for book printing, compared to the last two. The younger generation has nothing like the Potter series that can introduce/encourage them to reading. Whenever we talk about the book sector, we must divide it into two branches: education and commerce. Of the Rs 35,000 cr book publishing industry in India, more than 70% is spent on educational publishing. Business in India is growing. In this segment, the challenges are demand forecasting and payment cycles. In the commercial segment, as I mentioned earlier, readership is not growing as we all would like. We don't read as many books as we used to or maybe the younger generation has nothing to look forward to after the Harry Potter series. There are the Harry Potters and Devdutt Patnaiks and Twinkle Khannas in English, but it's a Rs 2000 cr market at best. Books compete with smartphones and not e-books as some of us might want to think. Distribution models have changed; more than half of the books sold in India are via online sales sites. However, publishing remains a very profitable business despite the challenges that are reflected in some executives' financial results. However, what is encouraging is that the printing industry is preparing very well to meet the challenges faced by its buyers – whether it is breaking down long runs into short turnaround times and faster, or to ensure their satisfaction by investing in the right type of equipment and software. despite central policies and initiatives, it still remains a state subject. We see every state government printing more books than before, thanks to better enrollment rates. Digital India is trying to coexist with the conventional education model. Smart classrooms, virtual laboratories and learning applications: these are innovative digital teaching/learning solutions; all mentioned, in fierce competition for the very little time available to teachers and students. The education system remains largely curriculum-driven and subjects are still “taught” not “learned”.This makes textbooks and guides the main and most important educational tool. One of the best examples of this is Next Education, the leading smart classroom solutions provider that is branching into book publishing and seeing significant volume in a short period of time. Printers wait for publishers to ask for PUR and on the other side; publishers are waiting for this to be offered as an option. Some early adapters have not positioned this appropriately, and others believe they have already invested significant sums in alternative solutions. Yes. We believe 2017 will be the year of PUR as we can see the inflection point getting closer. The country's leading book printers – Repro India, Thomson Press, Burda and Manipal Technologies have all invested in very high-end equipment for PUR binding. . Most major educational publishers are currently trying or have already tried and seen the benefits. Printing for the next academic session will be PUR heavy. Exports to Africa will also turn to PUR, even if the first experiments have been crowned with success. In the early 1990s, we led an automation campaign in the bookbinding industry that increased the quality and productivity of book production by leaps and bounds. By the end of that decade, “textbook delivery delays” had become a thing of the past. Most textbooks produced in India are now adhesive bound. Our country is definitely a medium heavy country and we could not have achieved this success without the second tier cities like Agra, Jhansi, Meerut, Raipur,Mathura, Kolhapur and so on leading the production of the book. Our biggest customer is not in Delhi or Mumbai but in Kolkata. The city of Mathura, with over 50 Welbound post-press machines, could be the largest producer of textbooks in the country. Perfect binding is the most widely used binding method in India and we have a role to play in seven out of ten books produced in India: so that the business is now on autopilot. We would like to take a path less traveled and play a role in changing the post-packaging process. Company Profile Mission - Continue to invest in the most innovative technologies that allow us to produce results well above industry standards. for publishing, design and creation of intellectual property.Vision - Offer a full range of publishing services, from design to distribution, as well as quality-driven project management and support and solutions back-end.Objectives - Minimize environmental impact and strengthen community partnerships. We have a reduced consumption policy in which we use fewer resources or use recycled resources. Company History Aadarsh ​​Private Limited is a leading service provider, providing printing and publishing services. The company started its journey in 1989 with the vision of providing the best services to the customers and attaining a premier position in the market. Since then, the company has continued to nourish this vision through its values ​​and to provide high quality work. From printing to digital technology, the company has moved into a whole new area. They offer printing services, digital printing for grade sheets, diplomas, checkbooks, stamp paper, drafts on demand, non-security books, children's activity books , diaries, flip charts, calendars, poster banners, etc. Aadarsh ​​also provides services such as designing. ,..