At the same time, create and strengthen market demand to help us achieve our sales and revenue goals for this year. Q: What are some of the key strategies that Lenovo will employ? A: First, get consumers talking about the brand by creating awareness, excitement, intrigue and buzz around Lenovo VIBE. Second, stimulate purchases through word of mouth by encouraging our customers to share their positive experiences. Q: Describe the remarkable tactics used to execute these strategies. A: We will leverage useful and entertaining content, a credible and integrated affiliation with celebrities and influencers, and strong customer engagement (last mile) to nourish the VIBE identity. PLANNED MEDIA Q&A – PRODUCTQ: By excluding extras, is Lenovo moving away from power users? A: According to our internal research, consumers today are increasingly savvy and price conscious. Most are savvy enough to trade “nice-to-have” features for products that offer exceptional value. Take NFC for example, it's a great concept for automating pairing, but it's still very sensitive and difficult to use in