IntroductionThis report will explore how certain factors affect a mixed martial artist's (MMA) win count. The MMA fighters I will be talking about will be Ultimate Fighting Championship (UFC) fighters, UFC fighters are the premier MMA fighters in the world. Mixed martial arts is a relatively new sport that has gained immense popularity in recent years. According to Competition.com, interest in the UFC increased 106% between 2007 and 2008 (Fig. 1), although this statistic is from 5 years ago, it shows how quickly the UFC has gained in popularity. One problem with the UFC today is that it has been unable to maintain a steady increase in popularity; Around 2005, the UFC's popularity began to skyrocket, but unfortunately, the organization was unable to maintain a steady increase in popularity. For the sport to thrive and become a significant part of mainstream sports, the UFC will need to continue to grow its popularity. A contributing factor to the UFC's stagnating popularity is the fact that the organization has been unable to attract attention to its youth. or promising fighters. The UFC is still able to generate pay-per-view buys averaging 468,592.59 per event (Meltzer, Dave.), but if the UFC wants to compete with sports such as baseball, football and hockey, the organization must regularly increase its pay-per-view purchases. and overall popularity. To do this, I would recommend attracting the interest of younger, up-and-coming fighters by giving them exposure on main cards during important events. By giving these lower tier fighters high visibility on the same cards as existing superstars their "brand" will begin to grow, a fighter brand is what attracts viewers. Fighters who put a good... middle of paper ... promising fighters who are physically large and able to avoid heavy strikes and land a high number of takedowns every 15 minutes. This is the fighter who will have the best winning potential, and the UFC should focus on building a "brand" of this type of fighter so that they become attractions. The more fighters that are considered attractions, the faster the UFC will gain popularity and continue to pose a threat to other professional sports. Although my data suggests that the most important determining factor in a fighter's victory is age, I disagree with this statement. I believe my inclusion of the top middles, all of whom have high win numbers and are all quite old, skewed the data. If I were to rerun an entirely different model, I would randomly select all of my observations and not include age as an independent variable. By doing