The dish is the center of attention and remains the most eye-catching attribute of all advertising with the headline "Beans to go all day, all every day, in every direction” just above. . Aristotle gave us Ethos, Pathos and Logos as a way to constrain the art of persuasion, and with this knowledge, the title of this ad appeals to the Consumer Logos by implying that if it's that simple, then it must be the logical thing to do. TO DO. McClintock further reminds readers in his essay that when "applied to propaganda, card play means that one party can suppress or distort evidence, tell half-truths, oversimplify facts" (305). . This ad uses both of these techniques to try to convince the reader by generalizing that these beans can go with any dish. The advertisement also contains other information on the importance of beans for health.