Ashley CoelloProfessor AJ LashSYG 2010/Contemporary American Social IssuesApril 4, 2014Mass MediaEvery year the evolution of technology continues to grow more and more with time. Media not only plays a huge role in society, but it has also become a part of our individual being and lifestyle. The problem with the media is that it has interfered with one of the most important elements of any type of relationship, which is communication. It's not just communication, but the media has put a stranglehold on the lives of societies, instead of being productive, we choose to watch television not just for one show but for an entire season in one sitting or instead of doing our math homework, we can go online. questions in a search engine. The magnitude of this affair has deeply affected the United States in many ways. It has become impossible not to communicate and not get in touch with the media. According to the US Census Bureau, in 2007 the average adult watched 1,613 hours of television, listened to 177 hours of recorded music, and watched 61 hours of home videos. Besides technology, there are forms of print media that we still use as a nation, including newspapers, magazines, and technology using the Internet. The media shows a reflection of this nation wanting to have more free time and interact less with each other. Technological developments have multiplied in media choices. I think this problem is global in many different ways. Everyone is affected by media, even without technology. For example, media prevents us from being productive and doing what we need to do, and all over the world these countries without media, people in need are not known, the need... middle of paper ......from to advertisers. For example, commercial television and radio depend on their revenue and are then promised advertising products. The media are aimed at all classes. Of course, the upper class has more advantages when it comes to the media. Since the very beginning of new means of communication, ideas, knowledge and profit have been mixed. Media does not necessarily have to be watched, it can also be read. Journalism is also another way of using media. Journalism has been used as an independent institutional source of political and social power, capable of monitoring and tracking the actions of other higher powers such as religion, economics and politics. Conflict theorists argue that the media is controlled so that those who control it are able to manipulate what is real by changing the things we see, hear, and read daily.