According to my research, our group found that the most important opportunities for Sony Ericsson are the issues of environmental friendliness, energy efficiency of the charger and the recycling center . A common theory in today's business world, competition intensifies when new companies enter an industry's saturated market. This indicates that companies must develop innovative products and services to compete and survive. After an industry-wide slowdown in fiscal 2009, competitions for Sony Ericsson fall roughly into two sections: the environmentally friendly competition and the financial competition. To continue solid growth, competition derived problem is a viable marketing strategy for Sony Ericsson. Our interview questionnaire features objective assessments reflecting how to use the brand as a dominant role in markets, how to improve consumers' knowledge of environmental friendliness, and how to gain more share market. Mission Statement Raises ConcernRecalling SONY, Inc.'s mission statement, "SONY's mission is to become one of the world's leading providers of consumer electronics, entertainment and network services" (SONY , 2009, p. This thoughtful corporate image has several reasons to attract consumers. What aspects make the products better than other competitors? Although the mission statement is attractive, it only favors a certain group of customers. Thus, environmentally friendly competition and financial competition result in a long-term concern: marketing strategy. How should Sony Ericsson plan its marketing strategy to stay competitive in the market? Brand Competition and Financial Pushes on Ordinary Income Report The global economy remained remarkably weak and there was ...... middle of paper ...... l communication, March 9, 2010). Hanlin Zhang said: "High product price, poor compatibility and less intellectual function are the reasons that make Sony Ericsson's marketing share decline, because therefore, less sales indicates less revenue" (Hanlin, communication personal, March 9, 2010). Both highlight the financial difficulties and reduced capacity for innovation that Sony Ericsson could face. To summarize, my essential marketing strategy will be based on competition, environmental issues and financial concerns. I suggest they improve the solution and product innovation. In the area of ​​environmental issues, Sony Ericsson must develop R&D regarding a constantly changing environment. The different opportunities give them the chance to capture the future market and gain market share, but to do so. Market strategy must first be implemented.