They are: [1] Efficiency; find the best route to the goal you have in mind. For example, when you order food from McDonalds, chances are your food is already prepared and just kept warm. [2] Predictability; things are the same from one time to another or from one place to another. For example, at McDonald's, everyone is in uniform. Everywhere you go, you will find the same menu, the same prices, the same burgers, the same decorations etc. [3] Calculability; the emphasis is on quantity rather than quality. For example, the same hamburger you buy will be the same size and weight as another person who orders that same hamburger. [4] Non-human for human technology, taking away people's skills and turning them into robots. For example, everything comes with instructions on how you can do it and in what way it should be done and it should always be completed in this way only. Everything at McDonalds is pre-made and pre-packaged with specific instructions on how it should be