The adoption of new information technologies, ideas or innovations is a generally slow and arduous process of waiting for an entire population to conform to a proposed change. The slow pace with which these acceptances occur prompts researchers and practitioners to make informed predictions about its diffusion. One of the most popular adoption models describes research that revolves around the likelihood of community acceptance of an idea or new technology. The diffusion of innovations seeks to explain how innovations are adopted by a population and how these ideas spread between groups (Schlein, 2010). An innovation can be any idea, behavior or object perceived as new by its audience (Schlein, 2010). Over the past decades, the theory has evolved and transformed into various areas of research. The theory of diffusion of innovation, developed by EM Rogers in 1962, is one of the oldest theories in the social sciences, but Rogers solidified his claims in 2003, providing what is considered the explanation and review the most complete of the voluminous literature (Frenzel, 2009). Although it is rooted in studies of sociology and anthropology, business theorists seek the theory's guidance when conducting studies of marketing and consumer behavior, espousing the paradigm for its application when introduction of public acceptance and diffusion of new products over time (Rahman, 2012). The presence of the theory can be recognized from the manifestation of three valuable ideas about the process of social change: 1, the qualities that allow an innovation to spread 2, the importance of conversations between peers within their networks shared and 3, an understanding of the needs of different user segments (Frenzel, 2009). This document offers the ...... middle of paper ......ing. In public health, diffusion of innovation theory is used to accelerate the adoption of major public health programs that typically aim to change the behavior of a social system. The most successful adoption of a public health program results from understanding the target population and the factors that influence their adoption rate. Diffusion of innovation theory is a multifaceted tool that can be used for many purposes. It helps you understand why an innovation succeeds or why it fails and can also tell you how that innovation spread and to whom it spread over a certain period of time. The culmination of a lifetime of work by Everett M. Rogers gathers much of the information needed through surveys and can predict how health communication can spread so contagiously through society – The Diffusion of Health innovation and its studies are a truly valuable tool..