Product obsolescence refers to the time and state in which a technology or product ceases to be useful, productive or congruent. This situation can occur when a company stops producing and has no plans to develop the product in the market afterward. One of the roles of IT as a contributor to business technology pressures is to find ways to remain in a competitive market with other competitors by offering products and services that meet customer needs. The customer plays an important role in any type of business. The success of the company depends on the criteria of needs, trends, behaviors and the level of customer satisfaction. Information technology (IT) has allowed us to communicate effectively with millions of customers to better understand what they need. For example, a company normally uses a customer relationship management (CRM) system to obtain valuable data to understand and learn about future customer behavior and needs. So, it can help the company, especially Xerox, to produce the products and services that meet the needs of the customers.