This scenario focuses on the small portion of the market that is not well served by existing companies. A focused business will provide a narrow segment of products and services that meet its wants, interests, wants and needs. The key secret of this concentration strategy is to provide a particularly tight group and not to aim to produce numerous products but which do not directly satisfy consumers in terms of product or service quality. In our case of Ford Car Making, for example, this will be an advantageous forward height. Although most people are not that tall, to some extent the focus strategy would have helped in making sales to different customers, unlike other competitors who would not have discovered this.