Power has many definitions. If we look at some definitions from the field of political science, there are six definitions of power. First of all there is physical strength and a capacity for violence, mastery of the means of force, power is at its peak. The second definition is wealth. Money creates the ability to buy results and to buy almost any other type of power. The third form of power is state action. It is the use of law and bureaucracy to force people to do or not do certain things. For example, in a democracy, people give power to the government through elections. In a dictatorship, state power arises from the threat of force, not from the consent of the people. Say no to plagiarism. Get a tailor-made essay on “Why Violent Video Games Should Not Be Banned”? Get the original essayThe fourth type of power is social norms. The standards do not have a centralized government apparatus. They work in a smoother, peer to peer manner. They can certainly get people to change their behavior and even change laws. The fifth form of power is ideas. An idea of ​​individual freedoms or racial equality can generate unlimited amounts of power. If it motivates enough people to change their thinking and actions. And six sources of power are the number of people. A noisy mass of people creates power by expressing a collective intensity of interest and asserting legitimacy. If we study power, we need to know Nye's definition of "power." According to him, it is the ability to influence the behavior of others in order to achieve desired results. He argued that there are three ways to exercise power: coerce through threats, induce behavior change through payments, or lure and co-opt. The first two, coercion and incentive through payment, are forms of hard power; Soft power is the ability to achieve the results proposed by attraction. In other words, it is the ability to attract cooperators rather than through coercion, using force or giving money as a means of persuasion. According to Nye, the main elements of a country's soft power include its culture, values ​​and policies. However, he also pointed out that the passive use of military and economic resources can sometimes be used to attract, just as their active use can be a means of coercion, implying that different resources can also contribute to soft power. Recently, the term has also been used to change and influence social and public opinion through relatively less transparent channels and to put pressure on powerful political and non-political organizations. In 2012, Nye explained that with soft power, "the best propaganda is not propaganda", further explaining that in the information age, "credibility is the rarest resource". Joseph Nye coined the term in a 1990 book, Bound to Lead: The Changing Nature of American Power. In this book, he writes: "When a country gets other countries to want what it wants, this could be called cooperative power or soft power, as opposed to hard or command power of ordering others to do what it wants. do what he wants. He developed this concept further in his 2004 book, Soft Power: The Means to Success in World Politics. Keep in mind: this is just a sample. Get a personalized article from our expert writers now. Get a Custom Essay The term is now widely used in international business »..