Dr. Dre, also known as Andre Young, is a well-known name in music circles. He has been part of musical groups like Snoop Dog and Eminem. Beats by Dr. Dre has become a popular audio technology brand that has become the epitome of audio quality. By going to beatsbydre.com you can purchase earphones, headphones and speakers. The Beats by Dr. Dre Pill is the music mogul's next venture. This is a portable Bluetooth speaker that will give customers another great way to listen to their music. Current Status and Trends “The product life cycle concerns the sales history of a product or class of products. " (Mullins & Walker, 2013, p. 271) Beats by Dr. Dre's mission is to be the leading producer of portable headphone and speaker systems and since their inception, they have climbed the ranks taking market share to competitors such as Samsung and Sony. The current industry climate consists of many big brands competing for a piece of the pie. All of these major brands have a unique selling proposition and key features, but none have differentiated themselves like Beats by Dre. The headphones have become an industry standard and a coveted item among the general public, allowing Beats by Dre to introduce The Pill. Customers who buy the Pill really want a wireless speaker. It's sturdy, easy to transport, reasonably priced for the quality, and delivers great sound. There is a growing trend towards high quality audio products. In 2013, everyone considers themselves an audiophile. The technology needed to make high-quality audio products has become less expensive to produce, making it more accessible to the general public. Bose, Sony, Pioneer and Sennhiesser all produce studio quality products. With the Beats by Dr. Dre Pill, the company could use a Christian music artist as a spokesperson. Christians are consumers like any other, but they have different values ​​regarding the models or music they listen to. The motivation of Christians is to please God first, then to serve others and the best way to serve them is to give them an accurate picture of what your product or service can do for them. The main idea is to find a good balance. “Larry Ross, arguably the best PR manager for Christian clients in America, describes part of his job as finding the sweet spot where faith and culture intersect, because religion alone is often not enough not, in his opinion, to generate mainstream press (Saroyan, 2006).” Integrating faith into marketing can be a challenge, but it's a challenge Christians should meet with the help of God's word..