Strategic Position and Risk AssessmentBusiness StrategyShear Essence Salon will be a luxury beauty salon located in downtown Jacksonville, Oregon. Shear Essence's goal is to provide our customers with quality hair care in an elegant atmosphere that is not only relaxing, but also provides our customers with convenience and excellent customer service. Shear Essence will offer “one” complimentary drink of the customer’s choice from a list of local fine wines, beers, Pepsi products, water, coffee or tea during their appointment. Target MarketThe Shear Essence Lounge is unique due to the fact that there will be alcohol served to our guests over the age of twenty-one. With alcohol served, the lounge will advertise more to those 21 and older, but will cater to a clientele of all ages. Children will not be turned away and advertisements for Shear Essence will be geared towards a family-friendly place of business. Jacksonville has an estimated population of 4,060, 62% of whom are married adults and 37% of whom are over the age of 21 with a median age of 54. Additionally, with four established stylists who have built up a clientele, this will help us grow our target market in the surrounding areas of Medford, Ashland and the rest of Jackson County. Industry Trends The show will be located in an iconic building that retains the historic look and traditional atmosphere of this tourist city. Due to the financial downturn in the industrial real estate market, Shear Essence would be able to purchase a building in the desired area for an incredibly reasonable $625,000, with an estimated mortgage payment of $2,245/month, according to the Remax web page. . The last vacant building in the magnificent...... middle of paper ......LC/Pages/index.aspx Oregon, JC (April 2013). Jackson County, Oregon. Retrieved April 15, 2013 from http://www.co.jackson.or.us/index.aspSBDCNet. (2014). Beauty Salon 2012. Retrieved from Beauty Salon Dusiness Overview & Trents, 2012: http://www.sbdcnet.org/small-business-research-reports/beauty-salon-2012U.S., S., & Administration, B (March 15, 2014). Results of business licenses and permits. Retrieved from http://www.sba.gov/bgsearch/permitme2_0.do?q=97530&pstate=0&bcat=89Vagaro. (March 2014). Spa and salon software. Retrieved from https://www.vagaro.com/salon-softwareYellowbook. (2014). Beauty salon in the Medford OR area. Retrieved from http://www. Yellowbook.com/Yellow-pages/?what=beauty+salons&where=Medford%2c+ORYellowPages. (April 27, 2014). Home > Jacksonville, OR > Beauty Salons. Retrieved from http://www. Yellowpages.com/jacksonville-or/beauty-salons