The 1968 letter-writing campaign to NBC on behalf of Star Trek is considered the first "save our show" campaign. Since then, there have been many other fan campaigns, not only to save shows but also to influence storylines, but what exactly are the limits of fan power? Thanks to the Veronica Mars fandom, this can be explored and answered as there have been many fan campaigns within the fandom. These campaigns ran the gamut from sending 10,000 Mars Bars to the CW to keep the show on the air, to a "ship" campaign on behalf of Logan and Veronica, to a Kickstarter campaign organized by the creator to finance a Veronica Mars film. This leads us to the next set of questions: What was the motivation and experience of fans participating in the Veronica Mars Kickstarter campaign and how was the text of the series/film influenced by fans? The most cited works on fan studies I've come across. in my reading is Textual Poachers: Television Fans and Participatory Culture by Henry Jenkins, who, at the time of publication, was an assistant professor of literature at the Massachusetts Institute of Technology. Published over twenty years ago, it doesn't take into account the massive explosion of online fandom and websites like fan fiction.net, but it is a great ethnographic exploration of fandom. Focusing on popular programs like Star Trek, Starsky and Hutch, and Twin Peaks, Jenkins details how fans leveraged these materials to base their fan fiction stories, fan videos, songs, and built a social community around them. 'them. Going beyond popular media stereotypes of fans as socially awkward and lifeless people, Jenkins asserts that fans have "lives" and that fans are "poachers" who borrow material to construct their own context. of paper ......ted in Kickstarter. Academically, the Veronica Mars fandom hasn't been examined, but in the wake of the Kickstarter, it's definitely an area of ​​study that needs further exploration. Books published within the last twelve months are the ones most relevant to my research topic, as they mention the newest online social networking sites, where communication between fans and content creators really developed. However, even in Duffett's book, Twitter is only mentioned three times and Tumblr and Cafe Press are not mentioned at all. The Veronica Mars Kickstarter campaign was announced on Twitter with a link to a YouTube video and fandoms like Hannibal have really embraced connecting with their fans on Twitter and Tumblr. It's never been easier to send instant feedback to content producers and explore this topic. is necessary and timely.