I recently came across an article that discussed how customers place more importance on certain parts of a company's web page than others. It was also revealed that people are paying more and more attention to the actual appearance of the website and the layout used. The aesthetics of a page, as well as content load times and functionality, are more important today than ever. If your customers think you have a beautiful website, they will generally be more willing to dig deeper and take a closer look at the website. content. This means more attention will be paid to the services you offer to people. Remember, in business, first impressions are everything, even in the online world. Poor looking websites can create a whole host of problems for a business; including customers who don't give the content you find there the attention it deserves. In some cases, people may even close your web page without even giving it a second look, this is especially true for those dealing with e-commerce. I've even witnessed people closing a page because they "just didn't like" what they were seeing, without even exploring the page to see if the site's appearance improved. Web design should always be a high priority if you want to present a website. visually pleasing and a professional image, so don't take the appearance of your website lightly. To blog or not to blog? Blogging may not be new, but in recent years it has certainly entered a boom period as more and more people choose blogging as their chosen form of reading. In fact, many people now use blogs to gather opinions on products and whether or not they should buy them. No matter what products or services you sell, you need to have an on-site blog that is both relevant and simple. In addition to this, you should always prioritize content, making sure it is high quality and has value for readers, this will lead readers to link to the blog via other websites. Targeting those in the same niche will increase the chances of building backlinks, with Google placing greater value on websites that have linked to similar websites in the field. Simply put, targeted marketing regarding your blog will help increase the number of potential customers who access your website. It may seem more cost-effective to opt for a free blog such as that of WordPress or Blogspot, but using them can negate the actual visibility of your blog. . If possible, use a more SEO-friendly web address and try to host the blog on your current website. This gives an image of increased authority and can provide increased SEO benefits..