Post-modernism is the collapse of the distinction between culture and society. Society has become saturated by media because media is so powerful and consuming it has become a feeling of reality. Style comes at the expense of substance, because because of popular labeling, what's on the outside of the product has become more important than what's on the inside. The media has made people more self-aware and more independent by making more consensual choices about what they want to become. For example, people now make decisions about whether or not to follow a religion based on their own beliefs rather than following their parents' beliefs (Haralambos and Holborn).,