Adjusting Product Portfolios - Marketers predict demand for each item in their product lines, such as mainstream models, such as cars with fewer options for trading power to get the best value for money. This same marketing trend can be used by New Zealand Merino Group. (Conditt, 2014) In difficult times, the NZM should be tailored to more versatile products in favor of farmers or producers. Good quality merino product categories will always generate good brand gain at the expense of national brands. Industrial customers prefer to see products and services unbundled and priced separately. They mainly focus on reliability, stability, security and performance. New products, in particular the new consumer reality and therefore the pressure on competitors. The introduction of new consumer reality products will always put enormous pressure on competitors. But better value for money advertising should emphasize the company's image. (New Zealand Risk Solutions,