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  • Essay / Case Analysis on Larry Page and the Google Search Engine

    Table of ContentsEntrepreneurship and its ConceptsBackgroundEntrepreneurial JourneyStrength of the CompanyWeakness of the CompanyOpportunitiesThreatRecommendationsConclusionReferencesEntrepreneurship and its ConceptsAn entrepreneur is a person who undertakes a journey with a certain potential for profit and involving risks. Entrepreneurship is therefore a journey undertaken by the entrepreneur. In 1999, UNIDO, cited in Amiri and Marimaei (2012), defined entrepreneurship as a process involving an initiative to transform business concepts into new ideas and diversify the existing path or business into potential high growth rates. Therefore, entrepreneurship involves innovation, development, recognition, seizing opportunities and converting opportunities into marketable ideas, value while bearing the risk of competition. It basically deals with the discovery of social problems and the progression and search for solutions to these problems. This requires an innovator who generates ideas that need to be practically implemented as a business that can benefit the planet, people and be able to make a profit. Entrepreneurship as a process involves many challenges and requires a lot of effort to successfully start and run the business. The best thing and reward of being an entrepreneur is that you are your own boss and you get to do something you love by setting your own schedule. Larry Page is one of them who founded the Google search engine with his friend Sergey Brin in 1998. The company became the most popular search engine in the world due to its reputation as the source most reliable information. Today, Larry Page is the twelfth richest man in the world with a net worth of $51.4. Say no to plagiarism. Get a tailor-made essay on “Why Violent Video Games Should Not Be Banned”?Get the original essayBackgroundLarry Page is an American Internet entrepreneur and computer scientist who teamed up with his friend Sergey Brin to launch the Google search engine in 1998. He was born in 1973 and both his parents are computer experts. So, he followed his parents and studied computer engineering at the University of Michigan, with honors and a Master of Science in computer science from Standard University where he met his friend Sergey Brin. Together they developed a Google search engine. The company has become the most popular search engine in the world. The Google search engine headquarters is located in Mountain View, California. Over the years, Google has done many amazing things such as Ad Sense, Google Maps, G-mail, Android, YouTube, Verizon Partnership and I-Phone Search. The company serves as an internet search function, cloud computing, as well as a range of different advertising solutions. Their users have continued to grow rapidly thanks to their reputation for being the efficient and most trusted source delivering relevant information at maximum speed. Entrepreneurial journey Larry Page, who was a good reader, spent a lot of time reading science and technology books and magazines. He was always interested in invention, and at the age of twelve he read the biography of the genius inventor Nikola Tesla, who died in poverty and oblivion. This fact shocked him and thus he discovered that it was very important to create some kind of revolutionary technology and approach this issue from a business point of view. He began to dream of starting a business one day. When Page studied at the University of Michigan, he became interested inthe future of the transportation system. He joined the university's solar-powered car development team with an idea for a high-speed monorail system between campuses. When Page was 23, he started wondering how to download the entire Internet. In 1995, Larry Page and Sergey Brin, while studying at Standard University, began developing a search engine as part of their research project and named it the “BackRub” search engine. To determine the authority of a site, they designed the search engine to explore connecting links between web pages. They called the search engine "Google", after the mathematical term "google", which means the number 1 followed by 100 zeros to organize the information available on the web. Later, Page and Brin decided to formally incorporate their company. In 1998, they installed their first data center in a garage. They began looking for investors in their initiatives. As a result, Andy Bechtolsheim, founder of Sun Microsystems, invested approximately $100,000 in their company. They manage to raise more than a million dollars over a given period. After raising $1 million from family, friends and other investors, they were finally able to create their Google search engine on September 7, 1998 with Craig Silverstein as their first employee. Initially, Google answered more than 10,000 queries per day and gradually gained popularity. from the most reliable source of information. By 1999, the company was processing more than 500,000 requests per day and the company was soon able to expand from a small garage to a mega-office. In 2013, it responded to an average of 5.9 billion requests. Google currently processes 40,000 search queries per second, which translates to over 3.5 billion searches per day and 1.2 trillion searches per year worldwide. In 2015, American multinational conglomerate Alphabet Inc. was established as the parent company of Google. It was completed on October 2, 2015. As of November 2015, it ranked as the No. 1 cross-platform web property in the United States with 247 million unique U.S. visitors and a 63.9 percent market share among leading content providers. American search engines. Today, Larry is working on both the creation of Waymo unmanned vehicles and the intelligent transportation system. He invests $100M in Zee Aero, which is developing revolutionary new modes of transport. In addition, he invested in the startup Kitty Hawk which deals with flying machines. Company Strength Google web service provides people with features like image search, Google news, blog search, Google search and other features. It provides thousands of information in different format for easy access of information by users. They gather all types of English news from all over the world and are an important source of different media. Users can track important events, appointments and special occasions through the use of Google Calendar. Google also offers a free email service including G-mail and social networks like Orkut. Google Earth and Google Map provide features to locate and learn about that area and can get satellite and aerial images from their desktop. It also provides information to buy a book online and read the books online. On YouTube, users can search and watch videos. Additionally, Google provides photo sharing options in the Picasa web album. Company weakness Google wallet has no functionality/