According to mythology, majority of people worship Lord Shiva as a god of divine mercy and his consort Parvathi as Adi Parasakthi who are known as universal parents. Akkammavarlu (local deities) are the seven daughters of Lord Shiva, named “Peddakka Pailadi”, “Chinnakka Sridevi”, “Raddanapu Kuranji”, “Kaanthanala Kaamakshi”, “Ontiki Sutthani”, “Pettu Poojakshi”, “Kadaguttu Nagamma”. 'are represented for seven lokas Devaloka, Gandharva loka, Swarga loka, Swarna loka, Vaikunta loka, Nagaloka and Indra loka respectively and descended to Earth. The Akkammavarlu (local deities) while searching for a suitable place for their existence, a Veda Brahmin who people from Palakonda3 (name of a hill) came across them and guided them to settle there. Akkammavarlu created two idols from their two drops of sweat and gave them pranam (life) and named the other one 'Kadireti Samulu' and the other 'Sivanna Singiri' (illiterate people). Akkammavarlu wrote “Beejaksharas” on their language to narrate the myths. Lord Shiva blessed them with an instrument (urumu) to play while narrating the myth of Akkammavarlu, Goddess Saraswathi gave the boon to remember and narrate the myth throughout their lives and Lord Brahma had the chance to take the narration of the myth as a means of livelihood. An important psychological process takes place in each performance of Urumulavaru. It has three phases, namely pre-performance, performance and post-performance. People who come with an individual mindset (consciousness), by participating in the show, a change takes place in them and they become part of the community mindset (consciousness). They leave the performance stage as new people with a different worldview, communal in nature. This is observed from individuals...... middle of paper ......avaru narrates the myth, beating the 'Urumu' (a percussion instrument), which creates or produces thunderous sounds. The performer follows the priest, local leaders, donors and those involved in the ritual process to different locations accompanying the instrument. Interviews with active bearers and artists reveal their worldview and commitment to duties that seem very important to them. Interviews with their family members reveal the importance of the myth as an integral part of the Urumulavaru's lives as it will ensure a better future for them. Works Cited1 Gopinath Amalladinne, Janapada Kala Rupalu, P.92 Urumula Narayana, informant, 52, Mogilichetla palli, Mudigubba Mandal, Anantapur dist.The Criterion: An International Journal in EnglishBimonthly Refered & Indexed Open Access e-Journal