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  • Essay / Samsung vs Apple Case Study - 1900

    A few months before Steve Jobs died, he resigned as CEO of Apple on August 24, 2011 and became chairman, and he died a few months after the October 5, 2011. He left an inheritance with the iPad and iPhone 4 he was working on before his death. Comparing these two industry titans, neither of them always intended to take over cell phones, but Apple always focused on electronics from the beginning, unlike Samsung, they first focused on groceries and homemade noodles. It was not until the 1960s that Samsung shifted its focus to the electronics industry, shipbuilding and several other trades. By 1998, Samsung had already overtaken Nokia, but at that time, Apple was already selling the Macintosh and making millionaires. It seems like Apple has never done good, they have always been successful, just like Samsung, but Apple sold their first computer kit for $666.66 and already had someone investing in their