Starting on page 251 of the text, the author states: "Division can actually help your philosophy, if you use the reluctant conclusion: when the audience seems against you, pretend that you made your decision reluctantly. In his example proposed noise ordinance, you would "talk about your deep belief in property rights, but then define those rights in broader terms than your opponent." The right to enjoy your property may include the right to peace and quiet. » This then leads to the proof where you begin your strong argument and examples, culminating in the refutation of your opponent's arguments. To finish, here is our conclusion, where the strong points must be recalled and, if necessary, to support your argument, arouse some emotion. The third canon of persuasion is the style in which you present your case. The number one virtue of presenting your case is using appropriate language. You should use language appropriate to your occasion and audience. You don't want to speak too complexly if your audience can't understand what you are about.