Love is by far one of the most spoken, written, expressed and implied feelings in the range of human emotions. The Beatles told us that “love is all you need.” Dr. Theodor Geisel, better known as Seuss, said: “When you are in love, you cannot fall asleep because reality is better than your dreams. » Douglas Adams gave us a sharp warning in his book The Hitchhiker's Guide to the Galaxy, pointing out that in terms of love, "avoid, if possible." When all the artists, poets, writers, philosophers, scientists and thinkers of the world give us contradictory and equally meaningful views of love, can it really be explained? Love is loosely defined as "a strong affection for another arising from kinship or personal ties" and, indeed, certain aspects of this complex emotion can be identified and discussed at all three levels of psychological analysis, from cognition to physiology through socio-cultural. aspects of love. Biologically, love stimulates a plethora of neurotransmitters and hormones that, when all present simultaneously, can explain the sensations of passionate love. Passionate love can be broken down into two components: attachment and sexual attraction. The attachment between lovers has been compared to that which develops between a child and his or her parents, presumably working along the same basic pattern. The neurotransmitters responsible for sexual attraction are adrenaline, serotonin and dopamine. Adrenaline is responsible for the effects of the early stages of falling in love, such as sweating, inability to breathe, increased heart rate, and dry mouth. Dopamine, a chemical that stimulates desire and reward, is also active, triggering an intense rush of pleasure middle of paper ......ture, which places value on the person's emotions and well-being. individual, in relation to a collective society which values ​​the group. In an individualistic society, love tended to be a much more heavily considered factor in marriage decisions. Along with these findings, studies have also shown that love tends to be more valued in societies with higher economic standards of living, as well as higher rates of marriage and divorce. Various studies have also shown higher rates of romance among different cultures. For example, Simmons, Vom Volke, and Shimizu, 1986, found that Europeans tend to have more romantic ideals than Americans. They also found that American subjects performed better on romance than Japanese subjects. Another study of North American and Chinese participants showed that Chinese subjects ranked higher than North Americans on practical love and possessive love..