To improve the reliability and validity of this research study, a pilot test was conducted with the aim of finding possible errors or confusions in the instrument. As Wilson (2006) explains, a pilot study refers to the development of questionnaires with a small sample of the population and under the same circumstances as the actual data collection process. The pilot test of this research study was conducted with 20 students at London Metropolitan University. , specifically located on the Holloway Road campus. After completing the questionnaire, respondents were asked if they felt confused or unsure regarding a particular question. The overall response was that they understood the questions and the topic. However, one or two participants said they were unfamiliar with the concept of corporate social responsibility. Additionally, some respondents did not see the difference between “food brand” and “food retailer” and thought they were the same questions. For this reason, the wording of certain questions was changed to make it clearer. A recurring problem with the questionnaire concerned the last two questions, which are open-ended. Question 17, which asks about the level of understanding of CSR, was left blank by many respondents. The rest of the responses contained at least two or more words describing CSR. In order to increase the rate of possible answers, the wording of this question has been partially modified. This was done to let students know that a simple general idea of the topic was desired and not a lengthy explanation. The last question of the questionnaire was not understood by a good percentage of the sampled population. In this section, students were asked about three brands with good CSR, but some respondents placed in the middle of the article ......d. Synoptic OverviewThis chapter describes the research methodology developed for the study of research. The chosen topic paradigm was a positivist approach as it helps determine the prevalent attitude towards corporate social responsibility and purchase intention among the student population. By choosing a quantitative approach, the results can also be generalized to the population concerned. A pilot test was conducted with 20 students to determine the validity and reliability of the questionnaire. After testing, modifications were made to the instrument to begin the data collection process. The sample size established for the research study was 300 students from London Metropolitan University, selected using a non-probability convenience sample. The collected data was then analyzed with a statistical computer program called SPSS. 17.

Essay / To improve the reliability and validity of this research study, a pilot test was conducted with the aim of finding possible errors or confusions in the instrument. As Wilson (2006) explains, a pilot study refers to the development of questionnaires with a small sample of the population and under the same circumstances as the actual data collection process. The pilot test of this research study was conducted with 20 students at London Metropolitan University. , specifically located on the Holloway Road campus. After completing the questionnaire, respondents were asked if they felt confused or unsure regarding a particular question. The overall response was that they understood the questions and the topic. However, one or two participants said they were unfamiliar with the concept of corporate social responsibility. Additionally, some respondents did not see the difference between “food brand” and “food retailer” and thought they were the same questions. For this reason, the wording of certain questions was changed to make it clearer. A recurring problem with the questionnaire concerned the last two questions, which are open-ended. Question 17, which asks about the level of understanding of CSR, was left blank by many respondents. The rest of the responses contained at least two or more words describing CSR. In order to increase the rate of possible answers, the wording of this question has been partially modified. This was done to let students know that a simple general idea of the topic was desired and not a lengthy explanation. The last question of the questionnaire was not understood by a good percentage of the sampled population. In this section, students were asked about three brands with good CSR, but some respondents placed in the middle of the article ......d. Synoptic OverviewThis chapter describes the research methodology developed for the study of research. The chosen topic paradigm was a positivist approach as it helps determine the prevalent attitude towards corporate social responsibility and purchase intention among the student population. By choosing a quantitative approach, the results can also be generalized to the population concerned. A pilot test was conducted with 20 students to determine the validity and reliability of the questionnaire. After testing, modifications were made to the instrument to begin the data collection process. The sample size established for the research study was 300 students from London Metropolitan University, selected using a non-probability convenience sample. The collected data was then analyzed with a statistical computer program called SPSS. 17.

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