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  • Essay / What is social identity gratification? - 1939

    In general, SNSs are used by young people for peer-to-peer communication (Barker, 2012). Check your Facebook or Instagram friends list, most of his friends are his peers with similar age and origin. To explain this, the term social identity gratification is introduced by Barker (2012) to describe these behaviors in sociological terms. People of their generation will do something unique to be handed out by their fathers and grandfathers. It might be strange that a young individual would not have a Facebook account in America and would most likely be considered weird by today's younger generation. For the senior generation, they spend a lot less time on social media because it's not their way of having fun and connecting with their peers. They may prefer to use traditional means of long distance communication such as email, telephone and even letters. In terms of gender, women's continued intention to use social media may be more affected by the number of online connections with peers. But this doesn't work for men. Another fact is that people usually do not achieve their goal. If a young student is forced to stop checking SNS on his cell phone, he will inevitably feel uncomfortable, which may be mild or strong. But the fact is he can't explain why. The difficulty is similar to asking someone to describe the taste of salt. We all know that "salty" is a terrible