Customer relationship management is defined as methodologies and tools that help businesses manage customer relationships in an organized manner. For most businesses, CRM helps “target customers, generate quality leads, and plan marketing campaigns with clear objectives” (about.com). CRM also helps create customer satisfaction and provide the best possible service to their most profitable customers. CRM uses software and browsers that collect and organize customer information. The system also helps employees stay organized and provides them with the information needed to provide the best customer service every time a customer enters and exits. Also assists employees in meeting customer needs and maintains an up-to-date profile. Communication is the key, and the most important thing about CRM is communication to make customers feel welcome and not only the customer but also the employee feel comfortable. In the hospitality industry, CRM is used very effectively, customer service is the most important thing. in the hotel industry because employees want to serve their customers...