The success of a financial portal depends on two user experiences. The experience of a new user or visitor to the site and the experience of those who maintain and manage this particular financial portal. It is therefore important to focus our attention on these two factors. User experience generally depends on the following factors: USER ENGAGEMENT LEVEL Usually, this factor can explain the concept of portal speed. It is very important for any designer to consider the speed of the portal to load and refresh figures and information on the portal. A user would prefer a portal which would be refreshed regularly within a short period of time, to keep any user well informed about the real time status of the stock market and load the data quickly so that the waiting period of the portal user is reduced. . If it takes a long time to update the portal, it is obvious that the user would get bored and easily lose interest in the portal because any user who visits this site wants to get real-time market data, this than a slow portal would get. fail to provide. It is therefore essential to control the speed of the gate. Additionally, if the portal is accessible in many languages, many users can use it without any language problems. The use of any financial portal also depends on the scale of the targeted customer segment. A good portal would target a wider segment of the population, including teenagers, who lack financial literacy as they are tomorrow's most valuable user population. Having customizable widgets, an easy navigation system and a simple to understand portal will successfully attract these customers today or in the near future and have a solid customer base middle of paper.... .. about the website and that it does not get lost among the large number of search engine results. The promotion will in turn help generate more revenue from all sources. Promotion through social media is necessary in today's Internet age. Mobile applications are also part of the promotion program, since an interactive application will attract more users. USER INTERACTION User interaction involves the feedback procedure of the website. It should be easy for the user to give feedback. Responses to individuals' questions should be as quick as possible. There also needs to be more emphasis on the Augmentation part of the portal like sending daily updates and news to its subscribers and brokers. A good feedback system, coupled with good customer resource management and augmentation programs, can also be a deciding factor for a user to select a particular portal..