Money is a major driving force in our lives, and people often act in immoral and exploitative ways to acquire it. This money-immorality association is well established in psychological research, with results consistently showing that subjects who are willing to think about money are more likely to subsequently lie, cheat, and steal than subjects who were willing to think about it. other factors. However, the study by Francesca Gino and Cassie Mogilner suggests that it is not necessarily money – or the love of money – that drives antisocial behavior. 'ethics ; but rather it is the way the thought of money suppresses thinking. The researchers suggested that the tendency toward cheating could be reversed by getting people to reflect on themselves. Aligning with previous research findings, Francesca Gino and Cassie Mogilner convincingly showed a connection between money and morality, and suggested that thinking about time can be a useful way to nudge us to follow our moral compass . This may have important applications in a contemporary society that tends to encourage us to pay more attention to money, as we can find methods to encourage self-reflection at the time of temptations, rather than the potential rewards that They can get by cheating, as an effective way to combat dishonesty. Given the important role of money in daily life, the idea that the mere importance of money increases selfishness and encourages less ethical behavior (Vohs, Mead, & Goode, 2006) has important implications. People who value morality may also behave unethically if they are able to convince themselves that their behavior is not immoral. In previous research, Francesca Gino and behavioral economist Dan Ariely predicted that creativity reduced the proportion of people who cheat or the number of cheaters, contrary to the results reported by the author. Vohs, Mead, and Goode (2008) stated that financial signals trigger a business decision framework like seeing the world solely through a cost/benefit analysis, in the sense that a person considers what they will receive in return before making a decision. adopt a given behavior, thus suspending its behavior. sense of what is good and what is not. In conclusion, Gino and Molginer showed that increasing the accessibility of the idea of ​​money (via a bonus) can unconsciously give rise to unethical intentions and behaviors. A review of correlational research in this area indicates that there is no conclusive evidence to explain the researcher's findings that time has an effect on morality, although it is consistent with similar research. Nevertheless, there is substantial evidence suggesting that time increases self-reflection..