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  • Essay / Whole Foods Market Corporate Social Responsibility (CSR)

    IntroductionIn today's society, it is becoming increasingly difficult for businesses to remain competitive in their industry. Even established brands eventually disappear due to increasing competition from other companies. Businesses struggle to find a strategy that keeps them at the top of their game. Recently, there has been an increased interest in the strategic value of CSR (corporate social responsibility). Corporate advertising is changing radically, appealing to consumers' philosophies around the causes that matter most in their lives. It is important that consumers understand the manipulation that accompanies the CSR strategy. Skepticism about corporate goals is crucial to making good consumer decisions. Understanding CSR will help consumers evaluate the effects of their consumption choices. CSR currently does not have a universal definition, but it is commonly accepted that the strategy engages the business brand in a specific societal issue related to the company's area of ​​work. For example, an automobile manufacturer could apply its brand using green energy with automobiles. Companies have noticed the benefits that CSR can generate for their business. However, this strategy is most effective when the company engages its entire brand around a particular cause. Whole Foods Market (WFM) is the perfect example of how using CSR for a business works. To understand how stores like WFM influence society's shift towards sustainable and healthy living, it is important to examine the stores' CSR strategy presented through their advertising, such as their website. In my article, I hope to further the debate about using corporate responsibility strategy for businesses to...... middle of paper ...... a way to "you can do well and do good”” (Harbin and Humphrey 3), earn money with the intention of doing something good with it for yourself and others. CSR strategy allows companies to stand out around an issue that people really care about and are willing to pay a premium to support a company that supports the same message. The environment and sustainable living are important issues for the populations of tomorrow. Companies have the opportunity to take a stand and popularize the cause, making it a trend among consumers. For example, breast cancer has been a highly marketed cause by several companies through Susan G. Komen and the movement has made great strides since then. Recently, a Walgreens built a store powered entirely by renewable resources, such as solar and wind power. The store provides many opportunities for the community to go green.