This would mean that I would implement strategies to make the company more transparent to gain customer trust and stakeholder trust. According to Shamma (151), being transparent makes it easier to recover from a bad reputation because it gives those involved information and reassurance that you have nothing to hide. It also indicates that the company cares about their opinion and as such it is important to the well-being of the company. After that, I would focus on internal and external factors related to business structure. I will motivate employees and encourage feedback on what can be done to improve the company's image. The involvement of employees and stakeholders will inevitably lead to suggestions that could