Netflix D2 Unit 3In this assignment, I will make substantiated recommendations to improve the validity of the marketing research used to contribute to the development of Netflix's marketing plans.Say no to plagiarism. Get a tailor-made essay on “Why Violent Video Games Should Not Be Banned”? Get an Original Essay To begin, I will review their method of conducting primary research to gather first-hand information. This would be more beneficial for the company because it would provide answers to questions directly related to their project. In other words, the researcher can adapt the questions according to Netflix's needs. One form of research that Netflix has used for primary research to obtain qualitative data is the use of focus groups. This helped Netflix find new suggestions for its product to meet customer expectations. This type of research can also be valuable; given that Netflix wants to meet the criteria of the most popular genre of movies that customers like and what they expect to see. Netflix also uses sidebars that provide vital information about competitors, their businesses, and their products. This is certainly important because it demonstrates whether the product Netflix is ​​working on is unique. This shows Netflix which features it needs to improve to further change its product idea. This can allow Netflix to stay ahead of its competitors and perform better than others, such as putlocker and amazon prime. In addition to this, competitor information can provide insight into what Netflix should offer for its products. This will be done if they are willing to offer something different. This can be very helpful, as if Netflix isn't really aware that there are many competitors in the same market as them. It will not be able to adjust its own prices to encourage customers to buy and use their product rather than those of their visible competitors. My recommendation to Netflix will be to avoid relying solely on research conducted by others such as that of their competitors. Although this is considered the most appropriate secondary means of information. Netflix should also make an effort to support results elsewhere. The organization should use various data sources, such as the Internet, for general overviews, books, journals, and possibly government publications. Government publications may provide the Company with information regarding legal, economic, social and political factors that may influence Netflix's business activities. This will allow the company to acquire better knowledge of the situations that may affect it. This will allow them to prepare early on what they need to do to keep the business running and save themselves in difficult times and thus reduce the impact on their profits. Another recommendation I would give to Netflix is ​​to improve the validity of their market research. An organization as popular as Netflix needs to choose the right number of people to survey. One of Netflix's main goals will be to improve customer satisfaction. If the number of respondents is too small, the results will be invalid. So Netflix should make a sample size of sufficient size because this will increase the chances of collecting accurate information that will allow them to make the right decision to change what is. necessary for the satisfaction of their customers. If Netflix did some research to find out the degree..