IntroductionMarketing is an important and controversial issue due to the fact that many people express a variety of expressions of marketing and it contains many activities that most individuals do not recognize ( Kotler, Shaw, FitzRoy & Chandler, 1983). Furthermore, it can be studied in different ways and for different reasons, such as for research purposes, academic use and commercial purposes. Generally, one of the essential aims of studying marketing is to understand marketing as a business philosophy (The Marketing Association of Australia and New Zealand). , 2005). The "gold class" village cinema is a cinema that provides luxury services to customers during the movie experience, especially the customer can enjoy the first-class golden treatment, such as luxury seats, sophisticated technology and full services with food, bar, lounge. and even personal servers (Village cinema, 2013). The village cinema gold class relates to the market and customers, so the purpose of this essay is to use the example of village gold class cinema to analyze the following three aspects: meaning and definition of marketing as a business philosophy, customer value in marketing and the connection between customer values ​​and marketing.MarketingTo begin with, the definition of marketing has different explanations for different individuals, so it is very controversial ( Kotler et al., 1983). The Marketing Association of Australia and New Zealand (2005) also states that there are various descriptions of marketing and the concept of marketing is different from the earlier era which is more limited to the current era which is frontier. However, it is worth noting that even though marketing concepts are different in different periods, key points such as understanding customer wants and needs will still be expected middle of paper...... marketing services type customer desires, the objective of this “gold class” marketing is therefore to achieve personal or societal objectives by creating exceptional customer value. Apparently, the connection between marketing and customer value is close and they are interdependent. ConclusionMarketing and customer value have varied definitions, but it is clear that marketing activity then takes place to satisfy needs and wants through the exchange process. Additionally, in order to determine customer desires, the customer value framework suggests the benefits and sacrifices of purchasing products to help develop a marketing strategy. As a result, customer value and marketing are interdependent and associated with each other. The “gold class” village cinema is suitable for many types of values ​​and these values ​​are useful for developing a marketing strategy..