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  • Essay / Boiling Crab Analysis - 1058

    It still needs to launch a sales promotion to retain existing customers and encourage new customers to try this type of food. Therefore, Boiling Crab is expected to stimulate more sales by launching periodic promotions. For example, every $50 gets a five percent discount or free Cajun dismissal. This promotion can attract customers to eat up to $50 because we have to pay more than $50-60 with the number of people more than 3. The promotion may be changed according to each location. In the US restaurant market, Yelp is the mandatory choice to attract the attention of local people or people living in the US for more than 1-3 months because every time people visit every place in the US -United, they tend to search for restaurants on Yelp. . Therefore, the Boiling Crab can run a promotion to encourage customers to check in and review each location, so the highest review will put the restaurant name at the top of that location. The owner can offer free soda for each review. Additionally, Twitter, Facebook, and Instagram are the next choices to use to advertise Boiling Crab, as these options are very popular in the United States and other countries, such as Thailand, Brazil, and Germany. These options help increase the number of local and foreign customers. Advertising on social networks is very