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  • Essay / Analysis of the Millionaire Next Door - 1919

    Millionaires “believe that financial independence is more important than displaying high social status” (Stanley and Danko 110). The top three car brands for millionaires are Ford, Cadillac and Lincoln. This surprised me. I thought millionaires, or PAWs, were the people you saw rushing into an expensive Rolls-Royce or Mustang. I learned that millionaires drive the same cars as ordinary people. My father currently drives a Ford and his previous car was a Cadillac. I found it interesting that a millionaire is probably driving the same car as my dad right now. Additionally, most millionaires buy used cars and don't buy them often. “Most have not purchased a car in the past two years, and 25.2 percent have not purchased a motor vehicle in four years or more” (Stanley and Danko 112). When shopping for cars, they shop around at a few local dealerships for the best price for the used car they want. They won't go too far or visit too many dealers because they know it would waste time. They're also in no rush for their next car. They will take their time to find the perfect