Habbo Hotel a social networking service operated by Sulake Corporation that is configured as a virtual world. Targeting English-speaking teenagers aged 13 to 18 (2009, TechCrunch), this world consists of lobbies, lounges, and party rooms where Habbo citizens can socialize and lead alternative lives. The initial user experience in this virtual utopia may seem perfect at first, but certain elements like product placement and theft can influence the ultimate user experience in this virtual community. With further research, I believe that the positive elements of the Habbo world can be enhanced and the negative elements mitigated to improve the online experiences of Habbo citizens. Habbo Hotel does not require users to download any software, instead functioning as a Java application in users' browsers. on Adobe Shockwave technology. Habbo features a point-and-click interface allowing users to move around virtual hotel rooms and provides a text field in the menu bar allowing users to compose messages. Citizens can freely access Habbo, but the economy of this virtual world is powered by Habbo Credits, an exclusive virtual currency that users can purchase for twenty cents per credit. Habbo offers limited free content, including chat rooms, four free games, and basic customization and animation for user avatars. However, most content like furniture accessories and popular games require Habbo credits. Players can trade credits and furniture with other Habbo citizens. Credits can also be used to pay for the monthly cost of Habbo Club membership, which offers citizens access to exclusive items and VIP chat rooms for thirty credits per month. Members can also earn badges of honor by joining the club and even earn rev...... middle of paper ......p.43Fro's Blog. (2009). Habbo, Habbo Hotel and online virtual worlds. Retrieved October 31, 2009 from http://frosblog.com/2009/09/habbo-habbo-hotel-and-online-virtual-worlds/Juicy Fruit is having a cyber party. (June 8, 2007). B&T Weekly, p. 7Smith, Steve (2009).Seventeen Checks into Habbo Hotel, accessed October 31, 2009 at http://web.ebscohost.com.proxy.lib.sfu.ca/bsi/pdf?vid=2&hid=4&sid=ba8b8502-27c2 -4fbe-80f8-12dfc76036c6%40sessionmgr12TechCrunch. (2009). Habbo generated $74 million in real-world revenue last year from virtual goods and advertising. Retrieved October 13, 2009 from http://www.techcrunch.com/2009/03/30/habbo-pulled-in-74-million-in-real-revenues-last-year-from-virtual-goods-and - advertising/Worlds in Motion, (nd). Habbo, accessed November 1, 2009 at http://www.wizpp.com/mh/v.php?s=33&r=3baf50254d476c2eccba&h=20070809180113