Last month, hazelnut spread Nutella launched its 30-second television commercial, "Forever Nutella", as part of the brand's new national advertising campaign "Spread the Happy.” The ad shows a single jar of Nutella passed between different tables of happy families, smiling workers at their desks and people eating lunch at food trucks. At the same time, it illustrates the idea that there is an infinite chain of people sharing a common love for Nutella and that this brings happiness to everyone. The aim of the advertisement is to show the appeal of the product and people's unconscious desire to spread the happiness of Nutella. The “Spread the Happy” campaign also shows the product’s versatility by pairing Nutella with fruit, bread and waffles, making it seem like it complements many breakfast foods. Nutella's main message about what it means to be happy in modern society is somewhat skewed. Overall, the message is that anyone can be happier by eating and sharing Nutella, and that it fulfills an individual desire. It could be argued that another message presented here is that Nutella also fulfills a social need; anyone can be happy in these life situations such as those presented in advertising; while having breakfast with family, at a picnic table, in a food truck or at work. In other words, Nutella's advertisers are pushing the idea that happiness is just around the corner, if only we buy their product. The happiness we imagine we feel from owning a product is likely fleeting, and when we feel like we need a product to be happy, we're probably wrong. It may be common that eating Nutella in similar contexts can bring happiness because of its good taste... middle of paper ...... and this leads to broken promises. Having confidence in a product is not the same as finding it in yourself. A good rule of thumb is to keep in mind that commercial product offerings don't always live up to their hype. In the words of author Joshua Becker, “Websites (advertisers) offer information and inspiration, but they don't solve your problems. They won't accomplish the things that are really important in life to you. Hard work, dedication, discipline and focus result in the type of life change many of us desire. Too often, websites and information over-distribution only cause us to put off the hard work needed to secure lasting change in our lives” (Becker 2013). In other words, instead of relying on products to bring you happiness, use them to encourage and motivate you. Most importantly, focus on and appreciate your uniqueness and strengths..