“Events can be crazy. » says De Dahlgren (12). The event planning process includes several guidelines that can be applied to many different types of events. According to The Vancouver Province (British Columbia), "an event may be an association meeting, concert, government event, fair, charity event, sporting event, grand opening, convention, meeting or marriage " . Although the terminology and objectives may differ, the process is the same. Among these guidelines is defining the purpose or objective of the event. Facility selection and requirements are also important. Another critical issue is communication. Finally, the event evaluation provides information to confirm the success of the event and insight into future events. “The event objective is a simple statement that summarizes the reason(s) for organizing the event. It could be as simple as "raise money to repair the roof of the church", or more complicated - "arrange the Reading and Swindon football league finals and declare the winning team, whilst raising money for a new minibus for the team.”(Conway 13) Having a goal is the focal point of the event. For example, a bride's goal for her wedding may be marriage; however, the goal of the event would be to successfully coordinate the wedding so that it runs smoothly. It is essential that event organizers do not get distracted and spend budget money recklessly. By ensuring that the objective is followed, decision-making is easier, budgets are controlled and the event will be more successful. Additionally, communication is important when planning an event, whether it's a corporate meeting, fundraiser, or wedding. . Consistent communication within the planning committee, invitation or meeting content is essential to the success of an event. It is imperative that all parties involved are informed of any changes. An invitation informs attendees of the date, time, location, type of event (seminar, charity fundraiser, etc.), and how to RSVP. The process may also include customer contact. According to Michael Vennerström, “most corporate events are essentially communication events” (2). While much of today's communication is done via email, corporate events can provide face-to-face opportunities to connect with customers, suppliers and supporters. The communications process covers a wide range of event-related needs and is an important part of event planning. Finally, event evaluation is an essential tool in the event planning process. Events can be expensive, so it is important to check that objectives were met within budget and that participants had a positive experience..