Organizational change "The effectiveness of organizational change is greatest when a company's strategy is consistent with environmental conditions and there is internal consistency." (DA Nadler, 2003:204) The only thing that is constant in this world is change and this is widely recognized by many people around the world, whether it is a business, a social forum or of a government agency. What comes into this world must undergo changes in light of environmental elements and pressures and influences, internal or external. The study of organizational behavior shows that environmental factors are political, legal, economic, demographic, technological, social and societal. Although these external environmental factors are and cannot be counted among the controllable factors for an organization, they actually influence organizational structure, policies and strategies. In turn, the internal environment of the organization, which is highly controlled by the management of the organization and includes management levels from top to bottom, staff, employees, board of directors, owners, etc. is to a large extent the result of external environmental factors, the modification of which leads to a direct impact on the internal environment of the organization. As such, instead of external environmental factors; Change agents within the organization tend to accept change in their external factors and attempt to bring about compatible change within the internal environment of the organization. The effectiveness of change brought about in the organization due to changing external environmental forces is best when, as Nadler describes, the internal factor...... middle of paper ...... productive interpersonal associations . Many have argued that change effectiveness functions as a central element of any organizational review, acting as an organizational goal or plan and organizational change. Although some believe there are limitations in characterizing this perception, as many believe that the perception of organizational effectiveness reflects and symbolizes a wide range of desired organizational outcomes. But this can be achieved by assimilating the equation through continuous improvement, kaizen, in terms of values, culture, beliefs and norms which accept that "the effectiveness of organizational change is greatest when the strategy of 'a company is consistent with environmental conditions and there are internal differences'. consistency". Reference Todd. D Jick and Maury Peiper: 2003 (2nd edition) Manage