One of the main reasons why men like to play video games is also due to the content involved in computer games. They are generally more “masculine”. These games are filled with masculine stereotypes like strength, power, and action. Additionally, men are attracted to video games because they allow them to interact with their friends in person and online. An activity like gaming helps boys and men bond and become closer. Thanks to this idea, I know that my target audience likes to play computer games. So, in my advertising campaign, I can create a campaign that involves games to attract their attention. Use of Social Media I also found that both respondents use social media on their way to school and work and also before going to bed. They use social media platforms like Facebook and Instagram. They spend on average 3 to 4 hours on social networks. They love going on social media because, despite their busy schedules, they can find out what their friends are up to and connect with them. They feel lost and uncomfortable when they are not in the