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  • Essay / Determining Newton AD Agency Location

    Newton Advertising Agency is looking to grow its business and network. Newton Ad Agency already has several sites in the United States. Offices are located in the following areas: Austin TX (includes a satellite office two miles away), Minneapolis MN and New York NY. When looking at the map, the locations are located in the Midwest and extend to the West Coast. This is something to keep in mind when choosing a new location. It's also worth noting that the Austin, Texas location is the advertising agency's headquarters, housing more than 750 people as well as 100 people in the satellite office. The other two offices each have only about 200 employees. Although they are smaller, they should be taken into account when thinking about the capabilities they will need to connect to the new location. The new location will need to be able to reliably connect to teleconference calls. The interruption of these connections could prove to have a very negative impact on the activities carried out. The new location should also have the ability to easily send print jobs to the Austin satellite office. This will have a big impact on the location as the ability to send these print jobs needs to be done quickly, securely and efficiently. Say no to plagiarism. Get a tailor-made essay on “Why Violent Video Games Should Not Be Banned”? Get an Original Essay Potential locations to consider include: Tacoma WA, Rochester NY, and Fayetteville North Carolina. We can instantly eliminate Tacoma WA as a location due to the distance between the location and the satellite location outside of Austin. The time it would take to successfully send something from Tacoma to Austin wouldn't be worth it. It's also outside the general area of ​​all the other locations we currently have. Choosing this location would be detrimental when trying to schedule meetings and conferences, as the time zones are at least 2 hours apart. We may eventually expand to this location one day, but it would be wiser to do so slowly instead of spreading the activity thinly now. We are not left out with the New York and North Carolina sites. The distances are similar, but one main factor comes into play. We already have a location in New York. Having another location near this area could prove useful as it would essentially be a satellite location to New York, NY, just like the Austin location. This could increase productivity and connectivity, as we already know the ins and outs of the region. The new location would also have the New York, NY location to help them in case things happen. As we know, New York is a very commercial and populated city. The chances of finding new recruits to join the new Vision program in this selected area would be easy. This basically eliminates the Carolina area for me. The new Rochester location will be home to 50 employees, including the new executive vice president of sales and marketing. Although the locations considered are similar in nature and provide the fastest and most reliable internet services (cable, fiber and T1) and are also located on the 3rd floor of their respective buildings, geography turns out to be the main deciding factor . In order to easily connect this location to our network, we could easily use a hub/switch with a router to make it work. There are different types of LAN topologies that we can choose from when.