Clover Valley Dairy Case Study - Letter to Charles KriegerDear Charles KriegerYour valuable suggestions are much appreciated and are really very helpful in what we are trying to do here . I want to share my thoughts on the market testing we want to carry out and also discuss with you the ideas you have proposed, with the aim of finalizing them and ensuring we have the right approach for this initiative. Below I have outlined my thoughts on the key aspects to consider, with the aim of ensuring the right strategy for this key initiative in Clover Valley. Before diving into the actual market testing, I wanted to define and clarify what the actual objective of this research is. We spent a lot of time and effort creating new multipack holders for the new 6 ounce product. The 6 ounce product is a very successful product that has helped us increase our sales, and so we want to make sure that all activities with this product are carried out with the intention of moving this project forward and not risking our position due to poor thinking. activities. Therefore, the main objective of the research we are undertaking is to ensure that the new multipacks we are introducing will be a good decision for the company, boost existing sales while reducing packaging costs and ensure that the objectives of the The company in terms of turnover and margins are actually achieved. Testing should also be done with a subset of our target customer, so that the risk of failure is minimized and any customer corrections or feedback can be addressed and incorporated before rolling out the product to the entire group of customers. Let's move on to the next key elements. for the market test we need to have a clear definition middle of paper ......present from the second week, or even possibly the first week so that we can have feedback as early as possible and at all times. Along the way this would help us to have a much better idea of ​​what aspects are being tested. From a financial perspective, it is always important that a cost-benefit analysis is carried out to ensure it makes business sense. These market tests may cost us around forty to fifty thousand dollars, but in my opinion I think it's money well spent because it's about getting our best product and ensuring a successful future for the company. The value of research far outweighs the costs and so we should do market testing. I have outlined my thoughts above for your consideration. Looking forward to discussing this further with you and moving this initiative forward, this would be a key decision point for the future of the company. Sincerely, Yash Jagad