Ensuring the financial stability of a country is a large-scale task, especially for a country like Brazil, which has a large part of its population lives in poverty. Brazilian government officials believe the Games can bring change and growth. Many graduate and think it takes more than a month to change a lifetime of mistakes. Not only have citizens lived in poverty their entire lives, but many families have called Favelas home for decades. For change to be effective, it must start at the top (upper class and government), and it will trickle down to the lower class natives. Sponsorship can be a blessing in disguise, if used intelligently. If major corporations are willing to help all groups in need, success can and will be achieved. For the 2014 games, sponsorship is split into three different groups. According to FIFA, the official sponsors are: All three levels have a role to play, it is not just about supplying their product or selling it. They want to expand their brand globally to attract more customers. Many may think this is a way for a money hungry CEO to get more money, in some cases it might be. However, it can be used in a positive way. These companies are known for their charitable works, but during the World Cup they are promoting the game to underprivileged children. The objective is to raise to provide the necessary skills so that one day; that once underestimated, the child can achieve his goal and participate in the prestigious tournament. The same strategy can be used to provide funds to eliminate properties and improve the host country. As mentioned before, the application process for the host country is very difficult, but the country is selected years in advance and given plenty of time to plan. their event. ...... middle of document ......s-over-sud-africas-2010-experts-skeptical>."Preparations for World Cup and Olympics provoke civil war in Brazil." UWIRE text from February 12, 2014: 1. Academic OneFile. Internet. May 6, 2014. “Construction of 2014 World Cup in Brazil marred by corruption and waste.” » CBSNews. CBS Interactive, May 12, 2014. web. May 18, 2014. .Valle, Gabriel Do. “2014 FIFA World Cup and 2016 Olympic Games in Brazil: A true blessing for the Brazilian people? » The International Sports Law Journal 1-2 (2012): 89. Academic OneFile, May 6, 2014. Watts, Jonathan "Price Out of Brazil's Booming Favelas, Poor Resort to Mass Squatting." » The Guardian News and Media, May 13, 2014. Web May 18. 2014. .