This was a major cultural turning point in the United States, it was the beginning of the hippie generation, the sexual revolution and the drug culture. Terms previously removed from the popular lexicon, such as “pacification” and “counterculture,” have become widely used. A simultaneous increase in deaths and bombings in Vietnam and civil unrest in the United States resulted in anti-war rallies, protests, and speeches across the country. The scale of anti-war sentiment spread to the point where returning soldiers were labeled “baby killers” (Fendrich 2003). The moral foundations of the war were widely debated during "Vietnam Day," which occurred in 1965 and caused thousands to question the wisdom of continuing the war. In 1967, a two-day march on the Pentagon attracted international media attention. The anti-war movement has spread beyond college campuses to the military, with soldiers refusing to serve. Doubt about the wisdom of continuing the war germinated amid the chaos of American politics as fissures began to appear within the administration (Fendrich 2003). However, internal dissent focused not on morality but on pragmatic ideas; it is also the price to pay to win