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Essay / Vuitton - 965
Louis Vuitton, a French designer, known for his leather bags and trunks, was established in France in 1854. Vuitton had a niche for leather luggage and was known for its craftsmanship then that he worked in Paris for his wife. of Napoleon III. In the 1850s, when people traveled, they liked to travel with lightweight designer bags. Vuitton wanted its luggage to stand out from other designers already on the market. “In 1888, Louis Vuitton developed the Canvas Damier pattern to make the Louis Vuitton experience unique and recognizable to everyone” (Pearce & Robinson, 2013, p. 14-2). Georges Vuitton took over the company after his father passed away and he worked hard to take the organization to the next level. During his time, he promoted the company around the world, including the United States. “In 1896, Georges Vuitton created the Monogram canvas and obtained global trademarks to limit counterfeiting” (Pearce & Robinson, 2013, p. 14-2). Gaston-Louis Vuitton took over the company after the death of his father. He looked for creative ways to bring the company to the current stage of its life. During the Gaston-Louis Vuitton period, the company introduced leather wallets, handbags and a complete line of luggage. In 1987, they introduced their organization to another luxury product known as Louis Vuitton Moet-Hennessy. According to Pearce & Robinson, “By 1977, the company was making $10 million, and by 1989, Louis Vuitton was present in 130 countries around the world” (p. 14-3). In the next few paragraphs, I will review how Louis Vuitton managed to establish itself in the Japanese luxury model. I will then examine the opportunities and challenges they face in Japan. Then I will evaluate the specifics of the paper medium and enable them to manufacture and distribute their own products. As part of their marketing plan, they would design limited edition collections that would help attract consumers and increase revenue. As Japanese culture demanded high priced products, Louis Vuitton took advantage of this and was able to increase its profits. “Japanese customers were receptive to Louis Vuitton, because they were really hungry for new products and very demanding about the quality of the products they purchased” (Pearce & Robinson, 2013, p. 14-12). Unfortunately, tourism has not helped the company's purchasing power. When it came to the United States, the profits made by the company were not as great and the company had to develop a different strategy. The last thing I'll touch on is how they handle new challenges and the tactics they use to overcome them..