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  • Essay / The Impact of Visual Advertising on Image Bogy

    Over the decades of advertising around the world, we have seen food, clothing, beauty products, shoes, furniture and more other articles be placed on television, in newspapers, on the radio and in magazines, but we never take the time to research the effects this has on the society around us and how it harms the people who buy the products . We never stop to look at who the consumers are or why they buy these items; as long as producers make money from it, no one really cares where the money goes or why people need it. In studies and articles by Jean Kilbourne, Simon Gwynn and Peggy Drexler, we see the differences between who ads are aimed at, why they are shown and how they affect some of the youngest members of society. More detailed evidence is provided by the documentary The Illusionists directed by Elena Rossini. Overall, there is evidence that society does its best to ignore advertisements, but it affects little girls, young men learn to look good but are embarrassed about how to achieve the goal final and that the company sells shortcuts to all these personal and private advertisements. desires.Say no to plagiarism. Get a tailor-made essay on "Why violent video games should not be banned"? Get an original essay In Kilbourne's article, Jesus is a Brand of Jeans, she explains how different advertisements do different things to young people and how they affect society and how things can mean different things to different people. She states a few things that have much of the same underlying tones about how we as a society try to ignore certain things about society and advertisements, and the value and perceptions of certain products . She goes on to explain how the things she hears and what she sees are two different things and have two different meanings. "What I hear more than anything else at my speaking engagements around the world is, 'I don't pay attention to ads,' 'I just ignore them,' and 'They have no effect on Me ". I hear this most often from people wearing clothing with logos on it.” When talking about it she mentions how people try to hide the fact that they know something is wrong but justify it by wearing or using their clothes, she later relates this to how we ignore the objectification and disembodiment of women, "Because we think advertising is trivial, we are less guarded, less critical than we would otherwise be. While we laugh, sometimes sneering, advertising does its work... advertising often turns people into objects. The bodies of women and men too are now dismembered, packaged and used to sell everything from chainsaws to chewing gum, champagne to shampoo. society, let's "ignore" these advertisements, to let the self-esteem of men and women fall to the bottom and avoid their true beauty. She finally addresses how young girls feel when their body is presented as one thing and that. they do not see society's beauty standards in their own bodies: "Girls' self-esteem plummets as they reach adolescence, in part because they cannot escape the message that which their bodies are objects, and imperfect objects at that.” Although much advertising is not always shown in Hollywood, California we see.