IntroductionI examined and analyzed the COVERGIRL™ NatureLuxe advertisement which uses common female stereotypes. In this ad, COVERGIRL™, which appears in Seventeen magazines, targets women through their choice of colors, fonts and images used. Some stereotypes are used; for example, those who are more feminine tend to prefer lighter, happier colors, like pink. Additionally, the use of a celebrity, whom many young women consider to be an icon, contributes to the publicity of the COVERGIRL™ product. It is more than likely that COVERGIRL™ will be able to successfully market its lip gloss product in the United States using common gender stereotypes to show femininity and how these, primarily women, should be presented in the society today. Target AudienceThis advertisement appears in Seventeen magazine. magazines, whose readers are aged between thirteen and twenty-five. The visual shows a young blonde Caucasian woman who attracts readers to the COVERGIRL™ product. Placing this type of advertisement in Seventeen magazines appeals to most young women thanks to the beautiful celebrity Taylor Swift, who uses the same product. Additionally, the colors used, such as pastel pinks, attract the reader because they are very feminine colors. Finally, the product itself appeals to Seventeen's audience because young women like to look their best, and to do this, lip gloss is a practical accessory.LayoutThe layout of this advertisement has several aspects. Women, regardless of age, tend to be attracted to using beautiful, younger women in an arrangement, which makes this design effective. First of all, Taylor Swift (the young lady in the photo) has been properly dressed so that the lip gloss she uses matches...... middle of paper ......th gloss product lips. Using this ad to examine common female stereotypes and to see what appeals to women in the United States, we notice that the choices of colors, fonts, and images used can appeal to those who are more feminine. The details presented to each reader of this magazine ad show a multitude of female stereotypes, which target young American women. Works Cited Kimmel, Michael. “Men will be boys.” The New York Post. September 7, 2008. Rpt. in Writing Communities and Identities. Ed. Cynthia Debes et al. 6th ed. Plymouth, MI: Hayden-McNeil Publishing, 2009. 56-64. Orenstein, Peggy. "What's wrong with Cinderella?" The New York Times Magazine. December 4, 2006. Rpt. in Writing Communities and Identities. Ed. Cynthia Debes et al. 6th ed. Plymouth, Michigan: Hayden-McNeil Publishing, 2009. 50-54.