The need for such rules protects the client just as it protects the counselor and the association he represents. In individual and group counseling, there are unique ethical attributions that counselors must remain focused on. The first is to know what type of leader he is within the group. What preparations and qualifications they have acquired and what experience they have in the topics they discuss. Jacobs et al. report that “more and more clients are becoming aware that therapists have ethical standards to which they must conform; thus, a growing number of clients are questioning the ethical behavior of professional helpers” (Jacobs p. 28). Many clients are knowledgeable about the process or have enough experience in group therapy that a helper with no or little experience can be consulted with very little effort. The America Counseling Association (2004) requires its members to adhere to codes of ethics that can contribute to their success if followed: "Counselors practice in areas of specialty new to them only after appropriate education, training and supervised experience” (c.2.b. ). Also seen in the ASGW Best Practices Guide (2008)