The mystery of the shark was at the center of the marketing. Movies from this era didn't have plots that were as simple to understand, but complex with entertaining details that made them harder to promote and created anticipation similar to that of Jaws. "The studios didn't really understand the appeal of pictures like 'The Graduate,' 'Bonnie and Clyde,' 'Easy Rider,' and 'M*A*S*H,' and they certainly pu' I can't reproduce it (Besides, they didn't even know how to clone "Love Story.") But "Jaws" was, on its face, entertainment of a type that the studios knew how to produce. "(Rafferty) The plot was aimed at adults as well as children. The terrifying plot leaves all viewers on the edge of their seats waiting to see what happens next. Hooper and Brody defeating the shark is something that everyone can enjoy and they can end the film with a sense of relief” Which makes a horror film more disturbing than other types of suspense thrillers and films. of action -- crime dramas, for example, or the international intrigue that Tom Clancy offers -- is that the anxiety it generates is amplified by a feeling of helplessness: you... I am confronted to a force that cannot be controlled by reason.”